Where?
Normanside Country Club
Delmar, NY
When?
Monday, October 5th, 2026
8AM registration opens
9AM shotgun start
3PM after party begins
For what cause?
All proceeds benefit
American Cancer Society and the fight against breast cancer
WHY THIS EVENT MATTERS
More than a golf tournament.
What started as a local effort has grown into an annual event that brings together friends, families, businesses, and supporters from across the Capital Region for one shared purpose – raising funds and awareness in the fight against breast cancer.
Each year, this tournament helps fuel Erik LaChance’s Men Wear Pink campaign and supports the lifesaving work of the American Cancer Society.
Play
Register as an individual golfer or secure your foursome.
Support the event while putting your brand in front of a strong local audience.
Can’t attend? You can still make an impact with a direct donation or contribution to our raffle prizes.
The easiest way to show your support comes at no cost. Like, share, follow us online.
Sponsor
Give/Donate
Amplify
WHAT TO EXPECT
A full day built
for a great cause.
From the first tee shot to the final raffle call, the LaChance MWP Tournament is designed to deliver a memorable day on the course while rallying support for something bigger than golf.
8AM
830AM
9AM
915AM
3PM
5PM
Registration / Check-In Opens
Breakfast / Warm-Up
Welcome Remarks
Shotgun Start
After Party
Last Call
MEET THE TEAM IN PINK
More than a team.
A community in pink.
Erik LaChance
State Farm Agent | Community Leader
Erik LaChance has been a proud Men Wear Pink ambassador since 2019, raising more than $113,000 in support of the American Cancer Society. Through the annual LaChance Men Wear Pink Golf Tournament, Erik brings friends, family, sponsors and the Capital Region community together to raise funds, build awareness and help support those impacted by breast cancer.
Behind every smooth check-in, sponsor sign, raffle table, and well-run moment is a team of people in pink who’ve helped make this tournament happen year after year. For 8 years now, their energy, generosity, and behind-the-scenes hustle have helped this day go off without a hitch.
OUR IMPACT
You are the reason
this change is possible.
Today, breast cancer has an approximately 92% five-year survival rate—a powerful reflection of the progress made through continued research, awareness and community support. Since 1946, the American Cancer Society has invested more than $5 billion in cancer research and supported over 50 future Nobel Prize winners early in their careers.
#3
IN THE NATION
Last year, the Capital Region Men Wear Pink campaign ranked third nationwide, raising more than $500,000.
$3.45M+
RAISED & COUNTING
Since the Capital Region campaign began in 2016, local Men Wear Pink ambassadors have raised more than $3.45 million.
$113K+
FROM ERIK'S CAMPAIGN
Since joining Men Wear Pink in 2019, Erik has raised more than $113,000 in support of the American Cancer Society.
DONATE
Help hope keep growing
Every donation helps fund lifesaving research, patient support and resources for families facing breast cancer.
Together, we can keep building on the progress already made—and help more people live longer, fuller lives.
BLASTS FROM THE PAST
Browse moments
from years past.
SECURE YOUR SPOT
Early-bird specials won't last long.
Reserve your ticket today!
Have a question about the tournament or want to get involved? Send us a message and a member of our team will be in touch.
Ready to get involved?
Let's connect.